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The denim-obsessed rely on 7 For All Mankind for jeans that are comfortable, flattering and stylish.

The good news is that the brand’s new store at NorthPark showcases all of that–and more.

Located on Level One across from H&M, 7 For All Mankind stocks a big array of jeans as well as the brand’s growing lifestyle collection for men and women, which includes shirts, sweaters, pants, dresses, and jackets.

7 for All Mankind’s spring denim collection for women is all about the details. Look for asymmetric and frayed hems, prints, stripes and embellishments like embroidery.

There’s also a new silhouette: the High Waist Slim Kick cropped jean. This style sports a little flare a bit above the ankle.

High waists continue to trend in general, and a new slim style will arrive in store in March.

In ready-to-wear, 7 For All Mankind puts a contemporary spin on timeless silhouettes with rich fabrications and thoughtful details.

On the men’s side, the utilitarian trend continues–think cargos and workwear-inspired shirting and jackets. Classic chino pants and shorts in lightweight stretch cotton twill will be in heavy rotation. Elevated henleys, T-shirts and polos complete the modern look.

7 For All Mankind has nearly 20 years of experience in the denim industry (it was founded back in 2000) and developing new fabrics has always been a strength.

Coming to the men’s collection in March is Series 7, an exclusive travel-ready fabrication designed for comfort that gets softer with each wear.

“We’re excited to return to NorthPark in a new, larger location,” a spokeswoman says, noting that the space spans 1,331 square feet. “This relocation has been in the works since 2018.”