As part of the fall ad campaign, popular British fashionista Alexa Chung teams up with AG for a quirky new video. The pair have teamed up in the past with Chung launching two successful design collaborations for the premium denim brand. According to AG’s director of global communications, Johnathan Crocker, “she walks this line of being very aspirational and very accessible” allowing women to imagine themselves in the clothing and her world. With her adorable accent and sultry stare, Chung has a knack for pulling off hot denim trends.
In the short film promoting the AW16 AG collection, Chung is seen in the bustling city of New York but alone. Looking for someone to spend time with, she befriends the hotel bellboy and entertains herself in her room. Once a friend returns her call, she rushes to get ready and out the door! For more information about the AW16 collection, please contact AG at 972.993.1582.