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Shelby Foster

When reminiscing about NorthPark Center’s beginnings, it’s impossible to leave the iconic balloon girls out of the conversation. From approximately 1965 until 1976, teenage girls worked throughout the shopping center, selling colorful balloons to small children. According to a 1972 article in local publication Dallas, Raymond Nasher implemented the balloon girls after being inspired by a child carrying a balloon. The balloon girls all wore uniforms and a matching apron to carry change. National magazine American Girl featured the balloon girls as a part of the unique shopping experience at NorthPark in 1972. Many longtime Dallas residents still carry fond memories of the brightly colored balloons floating around NorthPark on a sunny Saturday spent with their families.

For more of NorthPark’s history, read previous From the Archives posts here and here. You can also follow along on social media by searching #NorthPark50.