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Isabel O'Neill

Music sensation, Lady Gaga is the face of Tiffany & Co.’s new Legendary Style campaign. A true New Yorker who is fiercely feminine and fearlessly original, Lady Gaga will debut the new Tiffany HardWear fashion jewelry collection for spring. The campaign for the collection will premiere a 60-second film during Super Bowl LI on Sunday, February 5. While Tiffany has handcrafted the Vince Lombardi Trophy for the past 50 years, the brand itself has never before been featured in a Super Bowl advertisement.

In the film, you can see Lady Gaga speaking from the heart about her lifelong passion for the brand. The subjects of the Legendary Style campaigns for Tiffany & Co. are women of confidence, beauty and substance. As a true original, Tiffany felt Lady Gaga embodied these qualities.

The campaign was creative directed by Tiffany’s in-house team in partnership with Grace Coddington, and shot by David Sims. Click here to see the Tiffany & Co. YouTube channel and wait for the release of the film during the big game this Sunday. For more information about the HardWear collection, please contact the Tiffany & Co. boutique.

Grace Coddington with Lady Gaga