Everything But Water introduces EBW swimwear.
Everything But Water co-owner and creative director Sabra Krock is on top of pool and beach attire.
So when Krock observed a dearth of high-quality classic styles, she decided to produce them.
“We really don't feel that there is a collection of beautifully fitting, beautifully feeling, impeccably cut, non-trend-driven swim wardrobe essentials in the market – and especially not at our price point,” Krock says.
Enter EBW, a timeless collection that draws on the company’s 30 years of experience fitting women into glamorous swimwear.
“Every design detail, from the seaming to the cut of each silhouette, was considered with uncompromising attention to detail,” Krock points out. “The fit is supportive but not constraining, and there is no underwire, digging straps or uncomfortable hardware.”
The Italian fabric has four-way stretch and is rated UPF 50-plus, she adds. It wears well and dries quickly.
EBW offers three tops, three bottoms and three one-piece maillots in black, cobalt blue, yellow and fuchsia. Black will always be in future collections along with fresh hues, Krock promises.
The one-piece styles include V-neck and keyhole-neck suits with mid-rise legs plus a scoop neck with a slightly higher cut leg ($158 each).
Tops feature a halter ($88), a triangle with adjustable, convertible straps ($98), and a supportive X-back “bralette” sized up to 36DD ($108). Mix and match them with a high-waist bottom with tummy-slimming stitching ($78) and two low-rise hipsters ($68 each).
Of course, Everything But Water represents the hottest trends, currently epitomized by sporty looks, crop tops, knot-front tops, wide bandeaus, high leg cuts and color-blocking.
In addition, the boutique stocks a good supply of swimwear in high-demand D and DD cup sizes. It currently represents eight brands in those sizes, including exclusives on L*Space, PilyQ and Becca.