When 37 Extreme Actives first came on the market a few years ago, it was a major beauty breakthrough. It was hard to believe that one product could serve as a moisturizer, eye cream and serum all in one. Now the brand’s creator, Dr. Macrene Alexiades-Armenakas, is expanding the line to include two more products. The new 37 Extreme Actives Extra Rich adds 13 additional micro-encapsulated actives, bringing the number of anti-aging actives to a total of 50. Proven clinical studies show a major improvement in redness, pigment, sun/UV damage and wrinkles. Also new is the 37 Actives Cleansing Treatment used to treat acne and all signs of aging. The non- animal tested cleanser is free of parabens, sulfates, fragrance, petrolatum, oils and GMOs. All of these products are available at Neiman Marcus NorthPark.