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Loryn Weddle

Cartier presents “Shape your time” by Bruno Aveillan, charting the evolution of 167 years of Cartier. The new short film takes the viewer on a journey celebrating the first inventions to the latest concept watches featuring watchmaking of tomorrow. The film shows a son marveling at a story told by his father, as the boy discovers the tradition of watches being handed down like a treasure from generation to generation.

Throughout its history, Cartier has created original and distinctive timepiece shapes including square, rectangular, round and ballon. The film pays tribute to the brand’s past present and future.