One of the most common beauty complaints is mascara not staying in place. So many women still have not discovered what a huge difference a lash primer can make. When applied to lashes before mascara, a good primer can help keep that color in place for hours. Estee Lauder recently launched its new Little Black Primer ($24). What makes it different from other lash primers is that it actually does more than just prep your lashes for mascara application. This primer is formulated with a subtle black tint, adding just enough color that it can be worn on its own. It also serves as a water-resistant topcoat, meaning it can also be used over your mascara as well as underneath for added volume. Taking this extra step will ensure no smudging or flaking and help set your look. I’ve been using this primer for several weeks now and couldn’t be happier with the results. Look for it at your favorite Estee Lauder counter at Neiman Marcus, Nordstrom, Macy’s, Dillards and Sephora.