Pantone aims to boost your mood with vivacious coral in all areas of design.
Pantone selected Living Coral as its 2019 Color of the Year precisely because of its spirited warmth and buoyancy.
It’s a happy hue that inspires uplifting feelings. No wonder Apple chose coral as one of six color options for the new iPhone XR.
“With consumers craving human interaction and social connection, the humanizing and heartening qualities displayed by the convivial Pantone Living Coral hit a responsive chord,” says Pantone Color Institute executive director Leatrice Eiseman.
Coral falls between orange and pink on a color wheel and can lean in either direction. Pantone describes its specific pick as “a shade of orange with a golden undertone.”
In fashion and interior design, coral plays stylishly this season with green, yellow and white and has made splashes in the past paired with teal, aqua, navy, raspberry, plum and chocolate.
While spring’s fashion “it” color is burnt orange, bright coral glows in lively prints at Michael Kors and CH Carolina Herrera, pretty frocks by Elie Tahari and, of course, lip, eye and cheek palettes of cosmetics brands.
Coral also shows up in unexpected ways, such as TOD'S tailored pantsuit.
“Color enhances and influences the way we experience life,” affirms Pantone vice president Laurie Pressman. “As a shade that affirms life through a dual role of energizing and nourishing, Pantone Living Coral reinforces how colors can embody our collective experience and reflect what is taking place in our global culture at a moment in time.”
Pantone names its Color of the Year after extensive worldwide research analyzing film production, art exhibitions, popular travel destinations, street style, social media and every area of design from industrial to interiors. It’s meant to reflect world culture and consumer mood while spanning all types of design.