At a time when smartphones are our must-have accessory, the term “wearables” has become increasingly popular. By definition, a wearable is a computer or advanced electronic device that is incorporated into an accessory worn on the body or an item of clothing. Sounds chic, right?
Since technology has become the norm, fashionistas have opened their minds to the idea of wearing gadgets. The launch of the Apple watch, Fossil’s Q collection, Fitbit and the Metropolitan Museum of Art’s Manus x Machina exhibition have all catapulted fashion designers into reimagining the stigma of wearables.
It is no surprise that two classic companies, BOSS Hugo Boss and Michael Kors, are each introducing their first line of smartwatches.
For the men, BOSS will have two styles with a stainless steel or rose gold dial. Each style has a croc leather strap available in brown and black. With digital displays and vibrations for alerts, your smartwatch can provide basic activity tracking and link to a special Hugo Boss application. Look for these to arrive in-store this fall.
For years now, ladies have loved the Michael Kors watch collections. With large faces and trend-setting colors, these timepieces do more than just count the hours. Because technology is impacting life in a major way, the designer created functionality geared toward the social media-savvy and fashion focused customer. Swipe to change the watch and see the range of faces before your eyes. Available with interchangeable wristbands, it is safe to say this watch will be everywhere this fall.
From geek to chic, your wrist candy is now doing more than just telling time. For more information, please contact BOSS Hugo Boss at 214.210.1100 and Michael Kors at 214.691.9200.