Guest Contributor: Diana Oates
Outdoor Voices founder Tyler Haney shares how Texas has helped accelerate her brand’s growth, evolving it into one of the trendiest and most coveted recreational apparel lines on the market.
DO Welcome to Texas, Tyler! Why did you decide to move your headquarters to Austin from New York City?
TH The initial seed was planted in 2015 when I visited Austin’s Barton Springs. To see people of all ages swimming and having fun together in a natural spring-fed pool in the middle of a growing city felt both exciting and unique. That’s when it dawned on me that the future home of Outdoor Voices should be located in one of the most recreational cities in the country.
DO Since Austin is a very active city, have you found more inspiration for the brand’s vision since settling there?
TH Building our home in Austin has allowed for a wide range of product testing capabilities—swimming, running, hiking, kayaking, and biking—as well as a platform for our growth as we build the next great activewear brand. It is inspiring to see how central daily recreation is to the community there.
DO Why is it important to use models of all body types to promote your brand?
TH From day one, we have approached everything we do through the lens of being human, not superhuman. Our goal is to encourage everyone to be active because it feels great and not because of any pressures. We strive to represent this point of view in our products, our models, and the events we host.
DO Dallas shoppers have embraced your brand wholeheartedly. How did you know that North Texas would be a good fit for Outdoor Voices?
TH We have an amazing #DoingThings community in Dallas. Prior to opening our NorthPark Center store, we had a pop-up that thrived for two years. This temporary location was instrumental in laying the foundation and growing our brand awareness. Ultimately, we fell in love with the city and decided to find a permanent home in Dallas. We are so proud to open our first indoor shopping center location at NorthPark.
DO What sets the NorthPark store apart from other locations around the country?
TH We like to think of each of our stores as special destination experiences built around the city that they are in—kind of like souvenir shops. For NorthPark specifically, we created a space that celebrates the shopping center as a family-focused destination rooted in exploration and fun.
To see more from NorthPark The Magazine, click here or pick up your copy at the shopping center. Photos by Brian Higbee and Justin Clemons.