Tonight, USA Women’s Gymnastics will take on the world for the team all-around finals. And they’ll be doing it in Under Armour.
Under Armour secured partnerships with a few key Olympians for 2016, a move that places the American sportswear brand on the international stage. The Team USA leotards, in all their bedazzled glory, were custom made by Under Armour’s designers.
Michael Phelps, the most decorated Olympian of all time, is also sporting Under Armour as he racks up several more gold medals in swimming this month. In addition to repping the UA logo in the pool, the brand created two personalized sneakers for Phelps to wear to and from his events. The Architech is a red, white and blue, 3-D printed training shoe with special touches just for Phelps, including tiny footprints of his infant son, Boomer. While the exact style is only available to MP himself, admirers can scoop the SpeedForm Slingshot ($120) at NorthPark’s Under Armour Brand House to achieve the look.
Both Phelps and gymnast Madison Kocian are featured in Under Armour’s “Rule Yourself” campaign. The brand produced two inspiring and motivating videos, placing the spotlight on these impressive athletes training in Under Armour.
Don’t miss the spectacular USA Women’s Gymnastics team and their Under Armour gear tonight on NBC.