Store Manager: Sean Davies
The LEGO Group is engaged in the development of children's creativity through playing and learning. Based on the world-famous LEGO brick, the company today provides toys, experiences and teaching materials for children in more than 130 countries. The LEGO brick is our most important product. This is why we are proud to have been named the Toy of the Century twice. Our products have undergone extensive development over the years, but the foundation remains the traditional LEGO brick. The brick in its present form was launched in 1958. The interlocking principle with its tubes makes it unique, and offers unlimited building possibilities. It's just a matter of getting the imagination going and letting a wealth of creative ideas emerge through play. The name 'LEGO' is an abbreviation of the two Danish words "leg godt", meaning "play well". It's our name and it's our ideal. The LEGO Group was founded in 1932 by Ole Kirk Kristiansen. The company has passed from father to son and is now owned by Kjeld Kirk Kristiansen, a grandchild of the founder. It has come a long way over the past almost 80 years - from a small carpenters workshop to a modern, global enterprise that is now, in terms of sales, the world's fourth-largest manufacturer of toys.
Location: Level One