Lacoste, the brand made famous by its iconic crocodile, still lives on as an iconic status symbol. The Lacoste NorthPark boutique features a stylish shop concept, which strikes a bold balance between sophistication and innovation. Featuring the vibrant colors and classic silhouettes that have defined the brand, the boutique is the destination for polos, tees, button-downs, sweaters and so much more. The Lacoste legend began with René Lacoste in 1927, when he revolutionized mens sportswear, replacing the long-sleeved, starched classic tennis shirts, with what has now become the classic Lacoste polo. The short sleeved collared shirt, made of a light knitted fabric called jersey petit piqué, also featured a crocodile on the left breast - the first time a logo was used on the outside of a shirt. A phenomenon that spun out of the classic pique polo shirt, Lacoste has a strong following of fiercely loyal clientele who are passionate about the brand.