Parisian perfumer CREED, a storied family business that has catered to royalty for centuries, has opened a boutique at NorthPark Center.
Known for bewitching aromas blended from the finest flowers and oils, CREED presents its entire product line in the new shop. It also offers the special perk that any fragrance bottle may be personalized with an engraved metal medallion within minutes and wrapped with a custom ribbon.
All of CREED’s famed fragrances for men and women are on tap along with scented lotions, shower gels, soaps, home sprays, candles, small leather goods, samplers, and gift sets.
“The CREED Boutique welcomes guests to explore the brand’s full collection of bestselling scents and exclusive offerings,” a spokeswoman says. “The focal point is the signature visual tower that offers guests a unique 360-degree approach to explore the collection of fragrances and experience the brand’s rich history.”
“NorthPark Center is the ultimate destination in Dallas to truly enjoy the luxury shopping experience and it is the perfect environment for CREED based on its amazing luxury retail and surroundings," said Thomas Saujet, the CEO of International Cosmetics and Perfumes. "Nancy Nasher and David Haemisegger are as dedicated to the curation of the retailers as they are the environment. From the amazing art collection that rivals many in the market to the fixtures and flooring, it's a perfect backdrop to present CREED fragrances in a beautiful boutique.”
The boutique, which features a private back room for special events and private shopping experiences, opens just as CREED redesigned the bottle for Spring Flower with opaque pastel pink glass and a silver cap.
Spring Flower’s feminine aroma celebrates the awakening of spring with notes of jasmine, white flowers and peach and a sensuous base of ambergris, cedarwood and musk.
A member of the House of CREED’s Heritage Collection, Spring Flower, was privately commissioned in 1951 and released to the public in 1996.
CREED’s bestselling scent of all time is Aventus, an alluring interpretation of what Emperor Napoleon might have worn. Introduced in 2010 for men but also worn by women, Aventus is a complex woody and fruity scent with a lush base of birch, ambergris, cedar wood, oakmoss, and musk.
CREED followed in 2016 with Aventus for Her, another sensual fruity and woody concoction that is similarly empowering but sweeter.
Another key scent is Green Irish Tweed, a woody floral musk that’s a favorite of handsome leading men, including George Clooney, Clint Eastwood, Robert Redford, and others. Its fresh, debonair aroma features top notes of lemon verbena, and iris, violet, and geranium middle notes with a warm base of sandalwood, cedar wood, ambergris, and oakmoss.
Find CREED on Level One between Neiman Marcus and Dillard’s.
