NorthPark Center is thrilled to welcome Varley, the contemporary fashion brand known for its elevated active and lifestyle wear, to its prestigious lineup of retailers. The new Varley store officially opened its doors on August 14, 2025, marking the brand's exciting expansion into Texas.

Get Cozy in the New Boutique

Located in the East Wing, the new store spans nearly 3,000 square feet and offers the complete Varley experience. From their iconic DoubleSoft sets and stylish outerwear to seasonal collections and accessories, shoppers will find a curated selection of wardrobe essentials designed for modern living.

Designed in collaboration with HÁM Interiors, the store reflects Varley’s signature aesthetic—calm, contemporary, and quietly confident. Soft textures and sculptural forms create a space that is both luxurious and inviting, perfectly aligning with NorthPark’s commitment to design, innovation, and community.

A Brand Built for the Way Women Live and Move

With headquarters in New York, Los Angeles, and London, Varley is a global brand that blends everyday ease with elevated design. The Dallas store is Varley’s third retail location in the United States, following successful launches in New York.

Visit Varley at NorthPark

Whether you're looking for refined activewear, transitional pieces, or timeless accessories, Varley offers a wardrobe that enhances your daily life. Visit the new store at NorthPark on Level One between Macy's and Dillard's.