Thank you for visiting our website, www.northparkcenter.com (the “Site”). NorthPark Center, NorthPark Partners, LP, and its affiliates, including its subsidiaries, parent companies, and co-branded partners, together with their respective directors, shareholders, owners, officers, agents and employees (“NorthPark,” “we,” “us,” or “our”) respect your privacy and understand the importance of privacy to our customers. This Privacy Policy (“Policy”) explains how we collect, use, share, and protect Personal Information (defined below), and your choices about the collection and use of Personal Information. This Policy applies to Personal Information collected or processed through our Site and any other NorthPark-operated websites, web-based platforms, or mobile apps. (collectively, the “Services”).
Please read this Policy before using the Site or providing Personal Information to us. By using the Site, you are accepting the practices described in this Policy. If you do not agree with the terms of this Policy, you should immediately cease use of the Site.
After you read this Policy, please read our Terms of Use (“Terms”). This Policy and our Terms work in conjunction. In the event any terms in this Policy conflict with the Terms, the Terms shall control. This Policy incorporates by reference any capitalized terms found in the Terms.
1. What is Personal Information?
For purposes of this Policy, “Personal Information” is information that, either alone or in combination with other information, identifies or relates to a particular individual. Examples of Personal Information, include, among others, name, email address, Internet Protocol address (“IP address”), phone number, mailing address, health information, and online identifiers
2. How We Use Personal Information
We use Personal Information for the following purposes:
- Offering the Site and Services to you;
- Analyzing, administering, and improving the Site;
- Sending you promotional materials;
- Protecting our rights or our property;
- Meeting legal obligations; and
- Other purposes related to the reasons for which you provided Personal Information to NorthPark.
3. Collection of Information
A. Information that you Provide Us
Within a few areas of the Site and Services, we may request information from you to fulfill your request and to make services available to you. The exact information we need to collect (including Personal Information) will depend on the requested service.
For example, if you request to sign up for the NorthPark Newsletter, we will collect your:
- Name;
- Zip Code; and
- Email address.
You have the choice to disclose such Personal Information; however, some parts of the Site and Services may be more difficult or impossible to use if you choose not to disclose Personal Information.
B. Information We Automatically Collect from You
I. Cookies
Cookies are small data files that are transferred to your computer’s hard disk and are used to store information about website visits, preferences, and enhances website functionality. When you use or access the Site, we may use cookies and device identifiers to analyze how you interact with the Site. We use and process the information collected through such technologies, which may include Personal Information, to analyze trends, administer the Site, track users’ movement and gather broad demographic information for aggregate use.
Most browsers provide you with the ability to block, delete, or disable cookies, and your mobile device may allow you to disable transmission of unique identifiers and location data. If you choose to reject cookies or block device identifiers, some features of the Site may not be available or some functionality may be limited or unavailable. Please review the help pages of your browser or mobile device for assistance with changing your settings.
Some of our service providers may use cookies or other methods to gather information regarding your use of the Services and may combine the information in these cookies with any Personal Information about you that they may have. The use of such tracking information by a third party depends on the privacy policy of that third party. We do not respond to Do Not Track (“DNT”) signals sent to us by your browser at this time. To learn more about how DNT works, please visit http://allaboutdnt.com/.
II. Analytics
To assist us with analyzing our website traffic through cookies and similar technologies, we use analytics services, including Google Analytics. For more information on Google Analytics’ processing of your information, please see “How Google uses data when you use our partners' sites or apps.”
III. Advertising
We may engage third parties, including social media platforms, who use cookies, pixel tags, and other storage technologies to collect or receive information from the Site and elsewhere on the internet to provide marketing services to us, including targeted advertising. If you want to learn more, including how you may opt-out of targeted advertising, you should visit the following sites: https://www.aboutads.info/choices/, https://www.networkadvertising.org, https://www.youradchoices.com (please note: we do not operate or control these third party sites, and there may be additional ways for you to opt out of online advertising). Please note that by opting out, you will continue to see ads, but ads may not be as relevant to your interests.
IV. Log File Information
When you use the Site, our servers automatically record information, including IP Address, browser type, referring URLs (e.g., the site you visited before coming to our Site), domain names associated with your internet service provider, information on your interaction with the Site, and other such information (collectively, “Log File Information”). We may also collect similar information from emails sent to you which then help us track which emails are opened and which links are clicked by recipients.
We use Log File Information collected from our implementation of the Site to help secure the Site and Services by identifying potential threats and vulnerabilities and improve the Site’s function and content.
4. Distribution of Information
We will not disclose Personal Information except as set forth in this Policy. We may share Personal Information for the following purposes: (1) at the request of law enforcement or governmental agencies at the response to subpoenas, court orders, or other legal process; to establish, protect, or exercise our rights; to defend against a legal claim; to protect the rights, property, or safety of any other person; or as otherwise required by law; (2) when working with third party companies to support the Site’s technical operation or execute a specific promotion or program; or (3) in the event we sell or otherwise transfer par or the whole of our business or assets to another organization (e.g., corporate sale, merger, acquisition, dissolution, or liquidation), any information collected through the Site and Services, including Personal Information, may be sold or transferred; Personal Information is not provided to these companies for marketing purposes.
5. Data Security
We use commercially reasonable measures, such as industry-standard encryption technology, to help keep Personal Information collected through the Site and Services secure. Only authorized employees, agents, and contractors (who have agreed to keep information secure and confidential) have access to this information. However, no transmission of data over the Internet can be guaranteed to be 100% secure. As a result, although we will use reasonable efforts to protect your Personal Information, we cannot ensure or warrant the security of any Personal Information you transmit to us. We do not represent or warrant that Personal Information about you will be protected against, loss, misuse, or alteration by third parties.
6. Third Party Websites and Links, Including Social Media
We are not responsible for the practices employed by non-NorthPark operated websites, whether they are linked to or from the Site. A link to a third party’s website should not be construed as an endorsement, and we encourage you to review the privacy policies posted on those websites.
7. Opting Out of Receiving Electronic Communications
With your permission, we may send you marketing, promotional, or information regarding our new products or services via email (“Communications”). You may choose to stop receiving Communications by clicking on the conspicuous “Unsubscribe” link located at the bottom of any email we send to you. Please note that certain Communications are necessary for the proper functioning and use of the Site or Services and you may not have the ability to opt out of those Communications.
8. Changes to the Privacy Policy
We may modify or update this Policy from time to time. If we make a change to this Policy that, in our sole discretion, is material, we will notify you as appropriate under the circumstances. You are encouraged to review this Policy periodically. Unless otherwise indicated, any changes to this Policy will apply immediately upon posting to the Site.
9. Children’s Privacy
We do not ever knowingly collect or solicit Personal Information from children under the age of thirteen. If you are under thirteen, please do not send any Personal Information about yourself to us through the Site, Services, or offline.
10. How to Contact Us
If you have any questions, concerns, or comments about our Privacy Policy, you may contact us at info@northparkcntr.com or at:
NorthPark Center
8687 N. Central Expressway
Dallas, Texas 75225