The new NIKE Rise at NorthPark Center is an athletic utopia that’s one of only five such stores in the entire country.
The modern, two-level store (women’s and kids on Level One, men’s on Level Two) is NIKE’s most comprehensive retail concept and has some special features.
Most importantly, it’s stocked with a mind-boggling array of NIKE and NIKE Jordan sneakers—about 300 styles—plus the brand’s most fashionable clothing and gear for training and playing.
“We looked at insight across the full family—men, women, kids—and curated a product assortment for consumers who care about performance innovation and style,” a spokesperson says.
Designed for people who are passionate about sport, the Rise concept focuses on attire for fitness training, basketball, and running.
Among the highlights of the vast shoe selection are the popular Pegasus 40 running shoe for men and women, the men’s Jordan Luka 2 homage to Mavericks star Luka Doncic, and the women’s G.T. Cut 2 women’s basketball shoe.
Naturally, NIKE Rise presents essentials like fleece and technical matching sets for the whole family, shorts, leggings, and sports bras. It’s amply staffed with associates who are eager to help you get your game on.
The store also offers a unique, immersive digital experience through Sport Pulse, a digital storytelling platform that celebrates movement and is customized to the Dallas community. Sport Pulse shares content that is culled from city data, NIKE brand stories, and local activity on NIKE’s Run Club and Training Club apps.
In addition, NIKE Rise has a Service Hub that makes it seamless to shop both in-store and online, make returns, and learn about area sports events.
Signing up for a free NIKE Membership yields nice perks: free returns of online purchases, access to exclusive items in store, special fitness events, and the ability to buy online and pick it up in store.
The company says NorthPark is the ideal location for this mega store because the center provides the “best opportunity” to connect with athletes through premium products, services, and experiences.
The new NIKE is located on Levels One and Two between Nordstrom and Macy’s.
