Coach’s glamorous new store is a fitting abode for the delightfully fresh styles created by award-winning creative director Stuart Vevers.

While hewing to the brand’s traditions of quality and craftsmanship, Vevers has injected a healthy dose of humor and playfulness into the storied leather goods house.

The collection has gotten so good that Vevers was crowned 2017 Accessories Designer of the Year by the Council of Fashion Designers of America – a jury of his peers.

Pretty much everything Coach references Americana with a lot of style and often a bit of wit, including the seriously chic clothing collection.

Coach Fall 2017 Collection - View Lookbook

Take the prairie inspiration for the fall 2017 collection about as literally as a reading of The Lone Star Ranger. Yes, there are horses and leather doctor’s satchels and Western-inspired tops and dresses, but everything is deftly rendered for the present day and beyond.

Coach’s new Kisslock leather frame bags in three shapes and two sizes are particularly charming. Featuring oversize kiss lock closures, they come in a host of color combinations and embellishments.

 

Indulge in a Kisslock satchel in a luscious color-blocked palette, like dusty rose accented with tangerine or burnt range with black. Or have some fun with a Kisslock printed in a quacking duck, cherry, vintage car or galloping horse motif.

Any Coach hangtag and many leather accessories can be imprinted with your choice of initials or symbols at the shop’s new craftsmanship bar, which also offers cleaning and repair services.

The appeal of Vevers’ designs is not surprising considering his prior experience as creative director at Loewe, the Spanish luxury leather goods house, and in the design rooms of Calvin Klein, Bottega Veneta, Givenchy and Louis Vuitton under Marc Jacobs.

The London native has clearly blazed his own trail at Coach, splashing its bags and clothing with dinosaurs and spaceships, even occasionally substituting a T-Rex for the horses pulling the carriage in the brand’s iconic logo.

“Coach has been a big part of people’s lives in America,” Vevers told The New York Times. “It was often their very first bag, or they have memories of their mother or father carrying Coach. But I think it’s really important today to challenge that. For some reason, a dinosaur called Rexy has become a mascot for Coach. I think it plays really well against a heritage story because it’s so random and fun.”

All images are from Coach's Fall 2017 collection. View the lookbook here.