December 21, 2017
One-Stop Beauty

The world’s only M∙A∙C & Bumble and bumble Makeup and Hair Studio offers every possible service for a glamorous look.
 


The 2,200-square foot space is divided into a hair salon with four chairs and a sleek shop with five makeup stations. In addition to professional hair styling and makeup artistry, the beauty mecca offers how-to tutorials.

“Consumers are constantly looking to optimize their time, but they are also looking for amazing experiences, especially in beauty, and that’s what we were thinking about when we came up with the M·A·C & Bumble and bumble partnership” says Gustavo Andriani, senior vice president and general manager of M·A·C Cosmetics North America. “The two brands share an incredible Fashion Week reputation, which our clients love, and we felt we had an opportunity to bring it to life for our consumers.”

The service roster is extensive, from brow waxing to color glosses and updos.
 


A unique feature is the co-branded menu that offers the total looks that combine M·A·C makeup application and Bumble and bumble hair styling. These timely, integrated looks are based on some of the most requested styles and features at M·A·C stores and Bumble and bumble Salons.

“Our brands have natural synergy, which makes this exciting collaboration a great fit and uniquely positions us to deliver a service and retail experience that can’t be found anywhere else,” notes Bumble and bumble global general manager Zach Rieken.

The makeup menu offers full-face applications and lessons from 60-90 minutes as well as 10- to 15-minute “focus features” on one technique, such as contouring or eye lining.

The tech-savvy space presents digital look books, and guests are invited to post their new looks to a “selfie wall.” Every salon chair and makeup station is equipped with a charging station for tablets and phones.

Featuring rainbow light installations, the bright boutique accepts walk-ins and books appointments at 214.360.0990 or maccosmetics.com.