Billy Reid is an American fashion designer based in Florence, Alabama. His collection includes men’s, women’s, accessories, and eyewear. He draws inspiration from the South and his childhood growing up in Amite, Louisiana, where he worked as a young man in his mother’s clothing boutique.

The Billy Reid brand ethos goes beyond fashion. In 2009, Reid created a unique fashion and music festival called “Shindig,” a gathering of friends from the worlds of music, food, fashion, and art for a summer weekend event in Florence. Now in its eleventh year, the festival attracts James Beard Award-winning chefs and Grammy Award-winning musicians from around the country for this celebration of the things about which Reid is most passionate.

The boutique is open Monday-Saturday, 11AM-6PM, and Sunday, 12-6PM on Level One between Nordstrom and Macy's.