Viva Magenta! The Pantone Color of the Year for 2023 is a powerful deep pink that radiates with vim and vigor. According to the Pantone website, "It is a shade rooted in nature, descending from the red family and expressive of a new signal of strength. Viva Magenta is brave and fearless, and a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative."

We are on board with Viva Magenta! Shop this empowering shade at many of NorthPark's retailers.