ANINE BING is a Los Angeles-based fashion brand founded by Anine Bing, Founder and Chief Creative Officer, and Nicolai Bing, Founder and Chief Executive Officer. Inspired by Scandinavian simplicity and American energy, ANINE BING has built a global fashion house focused on everyday wardrobe essentials and investment pieces for modern women seeking a timeless yet rebellious approach to style. Powered by a highly engaged social-media following and a modern approach to immediate fulfillment of merchandise, the brand has become a multimillion-dollar business, and growing, since its launch in 2012.