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John Varvatos is a brand that occupies a unique place in the landscape of menswear design, uniting old world craftsmanship and refined tailoring with modern innovations in textiles. The designs often draw inspiration from the past, only to repurpose these ideas into something entirely new. The rebel spirit inherent in the brand inspires confidence in the man who wears it. Launched in 2000 with a collection of tailored clothing and sportswear, John Varvatos now represents an entire men’s lifestyle that includes footwear, bags, belts, eyewear, jewelry, and fragrances. John Varvatos encompasses an American Alternative Luxury brand that is modern while staying true to its artisan roots.